What this calculator does?
This calculator estimates the income of a new regular giving campaign, measuring donor growth and revenue.
The Power of Recurring Donors
Studies across the charity sector indicate that recurring donors are retained at nearly twice the rate of one-time donors—typically between 70% to 90% year over year—making them up to 5.4 times more valuable over their lifetime.
Why this matters?
Measures campaign effectiveness by tracking only the donors it brings in.
Helps visualise donor growth by showing how retention builds long-term value.
Provides revenue projections to support goal-setting and financial planning.
What the charity learns?
Total Donors Acquired
The number of new regular donors gained through the campaign
Total Active Donors at Campaign End
How many donors remain after accounting for monthly retention.
Total Recurring Revenue Generated
The total amount raised over the course of the campaign from new donors.
Your campaign will generate £
XXX
with
Y
%
retention rate resulting in
X
active donors at the end of the
Z
-months
campaign period.
Get in touch for a demo focused on your charity's needs.